the cellar of your dreams, the cellar on your screens

Imagine Brewery
Ah Diddums

The name of this beer is based on an old ZX Spectrum game. The idea of this game was to climb your way out of a toy box, although gameplay was hindered by the fact... that nothing worked. You thought you were doing the wrong thing, then suddenly what you'd been trying for half an hour DID work, and fuelled with a hopeless optimism, you tried to do it again. And then, it didn't work. The publishers, Imagine, ceased trading after I wrote them a letter telling them how bad they were, and decided to enter the brewing industry, perhaps under the impression that I would leave them alone. I do not, however, spend seven pounds on such a terrific pile of wipe and forget so easily.